L'Oreal Paris Collection Exclusive by Color Riche Pure Reds - Review and Swatches

Asalam-o-Alaikum Everyone !

Today's post is about a limited edition lipstick collection by L'Oreal Paris which is a dream come true for red lovers =D !!! Each of the l'oreal celebrity ambassador is represented with a shade of perfect matte red. So no matter what your skintone or age is you'll most certainly find a red for you in this collection (^_^).

What L'Oreal has to say about it: 

Because all women can dare all colors. Collection Exclusive comes back with a flagship color every year. After the Nudes, L'Oreal Paris creates Pure Rouge a collection of matte reds: sculpted by semi-tones to offer every woman the perfect shade to enhance her beauty. All the makeup designer's expertise went into these reds, to create unique colors in an exceptional matte formula with breathtaking color intensity and unparalleled comfort. Don't be afraid of red anymore. Collection Exclusive Pure Reds is ultra-feminine at its highest level of sophistication for everyone. 

My Review:


These lipsticks come in a textured matte black tube with a very shiny gold band in the middle. The name of respective celebrity is printed in gold on the tube. The texture on the tube looks really nice but once you hold it in your hands the tube doesn't feel very luxurious, it feels a bit sleazy, if I am paying PKR.1,800 for a lipstick I expect better packaging than this, but then maybe that's just me (>_<). Beneath the tube there's a sticker that represents the color and shade name. 
I'll rate the packaging 6/10. 


The 5 shades of this collection are described by L'Oreal as follows:
  • Frieda - Amaranthe Red; Lips that flirt with fuchsia for a flower red.
  • JLo - Ruby Red; Ruby red lips for an opulent appearance.
  • Blake - Pure Red; Pure red lips for the most iconic of looks. 
  • Eva - Brick Red; Unexpected urban chic red lips. 
  • Liya - Scarlato Red; Theatrical red lips for an opera of intensity.
Frieda: It's more of a fuchsia pink with a hint of red in it. Very flirty bubbly shade, very summery and one of my fav from the collection. Those who are afraid of reds or like their reds to be pink (if only it makes any sense =P ) will love Frieda =D.

JLo: This one's classic true red ! No blue toned no yellow toned, neither cool toned nor warm toned, it's just red ! 

Blake: This one's pretty similar to JLo but with blue undertone to it. It's one of those teeth brightening shade =D. Very classy ! 

Eva: Rusty brown red, the most muted and understated red of the bunch and another favourite =D ! 

Liya: Another summer favourite ! It's a cherry red with hints of coral in it. 

There's a red for almost every woman in this collection, so I'd rate the shade range 8/10

Texture, Pigmentation & Staying Power:

The texture of these lipstick is very unique. They're lightweight and very comfortable on the lips. They're quite creamy for a matte lipstick, when you first apply it they appear semi-matte and after sometime they dry down to a verryyyy matte finish, kind of like the mac retro mattes. There was no tugging and pulling on the lips while applying except for Liya it needed a bit more effort. Due to the creaminess you need to make sure that you line your lips using a brush or a lip pencil otherwise you might get the lipstick all over the place (been there done that =P ).The pigmentation is bang on ! you just need a single swipe to get the desired shade. These lipsticks tend to bleed so again you'll have to line your lips before application. These stain the lips like craaazzzyyyy !!! At first I had some issues with the staying power but then I realized I wasn't applying it right and found out if you set the lipstick with a setting powder afterwards, it's not going anywhere for a good 5 hours. 
I'd rate the texture, pigmentation and staying power 9/10 

You'll Like It:

  • You're a red lipstick lover (like me =P). 
  • The pigmentation is great. 
  • They stain the lips beautifully. 
  • They're lightweight and creamy for a matte lipstick

You'll Not Like It:

  • The hefty price tag.
  • The packaging is not so luxurious. 
  • They tend to bleed and get all over the place.
L'Oreal Paris Collection Exclusive by Color Riche Pure Reds are available at all leading stores throughout Pakistan for a price tag of PKR.1,800. For further details you can visit L'Oreal Paris Pakistan's facebook page. 

Hope you enjoyed going through this post =). 
Much Love xx 

Disclaimer: These products were given to me for review purposes, but that doesn't affect my opinions. My opinions are based solely on my personal experience.
L'Oreal Paris Collection Exclusive by Color Riche Pure Reds - Review and Swatches L'Oreal Paris Collection Exclusive by Color Riche Pure Reds - Review and Swatches Reviewed by Bakhtawar Tahir on 07:36 Rating: 5


  1. I love these so much. Its wierd you had issues with the staying power. They stay easily for 6 to 8 hours on my lips.

    1. Me loves them too (^_^). I think that's probably because of the creaminess, they slide off my lips if I don't set it with a powder. Glad that they last so long on you (^_^) xx

  2. Love this review Bakhtu <3 And you ofcourse look gorgeous!

  3. All shades are beautiful specially Blake and Eva. Nice review.

  4. Wow this range has a red for everyone!

  5. u look pretty in all :) j lo is so my type...Would hv bought it if it was cheaper!

    1. Thank you so much Aapi =) and I wish they were cheaper (>_<) !

  6. I am obsessed with red lipsticks. Love all the shades on you! x

    1. So am I (^_^) ! Thank you so much Shang <3 =) xx

  7. Wow gorgeous shades I really want to try these lipsticks :)

  8. Red is my all time fav... cant resist....

    Nice review... loving all swatches <3

  9. Amazingggg shades. Am drooling over all these reds. You look lovely <3

  10. Love your review and love the colour 'Frieda'.I wish if they didnt had these hefty price tags with them and These reds suits you so well :) xx

  11. the blake one is my favorite not only because i am a gossip girl fan and her character of Serena but its very edgy and graceful at the same time.

  12. W.salam Fall in love with all shades :) Lovely swatches gorgeous

  13. The regions where color powder is tossed on them are called color stations. Buy indigo powder online


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